
"Why didn't I stay in real estate?" That was the question I muttered under my breath to my pal Jason last week when our crazy client had me in the midst of yet another fire drill on a Friday afternoon. My mind was already on weekend decompress - and I was forced to crunch out a project within a couple hours that afternoon. My ever-so wise pal responded to me with "Because advertising is like crack. You should write about that in your blog."
A-HA! How profound was that? He's always saying profound things that make the light bulb go off in the fog that is my brain. I thought that I didn't have an addictive personality. But now that he mentioned it ... I am a glutton for stressful and demanding jobs working for clients with unrealistic expectations. Hence the brief stint in real estate. And the same reason I can't break away from advertising, I guess. Advertising is my first love though. When I'm allowed to be part of a team engaged in a truly strategic initiative, devising the best way to reach the audience - there is nothing else like it. I'm in my element. I become obsessed. And it's truly addictive.

So here's my latest addiction. Even though I'm not in real estate anymore, my brother's move to Phoneix - along with all the new home purchases going on amongst my co-workers - has sucked me seductively back onto realtor.com. I just keep pouring over all the listings. And getting really frustrated because it doesn't have all the super-juicy details I used to get on the MLS as a licensed realtor. But I've really been searching through the Phoenix area, hoping I'll be able to help my baby bro' find his dream house. What a hoot! I've never even been to Phoneix - but, by gosh I will find it for him! He's there this weekend house-hunting with a realtor - but I keep calling him with properties I've found online so he'll make sure to check out my picks too!
I can't stop .............
Help me, please!